Scotland: National Rural Network
Connecting Rural Scotland - Promoting Rural Growth

Are you a content producer, journalist, marketer or Small Business? Would you like to harness social media and online to promote your business/organisation/creative idea and monetize your content?

Your customers no longer consume media in just one medium, which is a big challenge when planning marketing and comms strategy for yourself or your clients.   This course covers the new media mindset, how to write for online, how to strategise around social media to capitalise on word of mouth and monetize your content and IP. Conducted online via weekly webinars, this 11 week course provides an in depth online toolkit and video interviews with key media professionals in Scotland including:

• Tom Hodgkinson, Senior Content Producer, BBC Online, BBC  Tom Hodgkinson
• Graeme Esson, Editor, BBC Scotland News Online
• Iain Hepburn, former-Editor, Daily Record Online
• Matt Roper, Head of Online News, STV
• Struan Robertson, former-Editor, Out-law.com
• Craig McGill, New Media Consultant, Contently Managed
• Kirsty McCubbin, Affiliate Marketer, Affiliate Stuff

People who have taken the course have come from a variety of sectors:

• Freelance music consultant
• Freelance TV director & producer
• Freelance print journalists
• Filmmakers & Creatives
• Marketers from digital agencies

Tutor Murray Cox has been an online journalist since 1998, and has taught many journalists and media professionals about the development of the internet and the changing media landscape.  He has worked for BBC News Online and the Australian Associated Press, and has consulted on social media for Barclaycard and Channel 4.

Course Fee: £300 (£240 concessions)

SPECIAL DISCOUNT IF BOOKED BY 1 FEBRUARY 2012: £260 (£200 concessions)

HELP WITH YOUR FEES: You could get £200 towards the cost of your fees with an ILA account: more info here. Businesses and Freelancers could get up to £500 with SKILLS DEVELOPMENT SCOTLAND Flexible Funding: more info here

TO FIND OUT MORE & TO BOOK CLICK HERE

Email: info@screenacademyscotland.ac.uk or call 0131 455 2572